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Yesterday, we had the pleasure of attending the first ever screening of Elro’s video for his new single ‘Real World’ being released on the 17^{th June}. The screening was live streamed and as people joined the event in Soho there was a pretty fun atmosphere. Here are a few shots of Elro and co getting the live stream sorted, to give you an insider’s view. 

(Below - Elro setting up the livestreaming and rapping)

We had the great pleasure of interviewing Elro and that film is here:

Of note, it was director Tim Craig’s first ever film, which added to the excitement- not least because I sat next to him in the screening! By the way we had a good chat with Tim about the making of the film- in particular using the sheep! That interview is below.

Here’s a formal review of Real World and its film. 

Real World – Song. Review

The first time I listened to Real World it grabbed my attention because Elro is unique. He has a sick flow and also a smart beat to work on.  His lyrics not only mean something but it is as if they were strung together by a genius.

Even the opening synth shows that this guy is serious and then the flowing synths creating counter melodies on his lines making this tune something that is actually interesting not like all them other rappers.

Elro should be widely known already because this single shows he deserves it.    (Ben Lodge)

Below Elro (L) and Tim (R) at the screening

Real World – Film - directed by Tim Craig. Review

With the opening shot of the video you are sucked into the underworld sense and atmosphere; this plays with the womb-like comfort in the rhythmic rolling of the bus as it goes on its trip through the night. One feels there is a metaphor waiting to be had, but as the viewer you are lulled into the intimacy of the life on the bus, so you don’t enquire further as its pretty comfortable in there!

Even though there are some surprising and fun features in the film the strong sense of contentment pervades. In this film Tim has captured the humour of Elro’s lyrics, and this is immediately apparent. While there is an interesting juxtaposition of reality and grit, Elro’s sincerity comes through, as does his personality. The rhythm of the bus creates its own momentum, and one feels that the party in the background is a foil for the life in "Real World", while the real sheep, steaminess and the pulsing editing, including the utilization of different angles, makes the film exciting and adds interest. Visually this film is perfectly balanced - a tapestry of interest and vitality invested in the interface of life and music.

The film starting and ending with Elro getting on and off the bus gives the film a sense of completeness.

(Below - director Tim Craig)

More on ELRO here.